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This website shryerpr.com had the following on the web page, "Public relations is no longer black and white." We viewed that the webpage said " Today it comes in all colors, shapes and sizes." It also said " Media includes third-party publications, websites, blogs, white papers, social media pick your flavor, email campaigns, and the list goes on and on. What they all have in common is content. Sometimes there are better alternatives for your budget than rapid fire pitching with the hope that something sticks. We figure out what will work best for you within your budget." The header had public relations as the highest ranking search term. It is followed by PR, marketing communications, and content development which isn't as ranked as highly as public relations. The next words they used was white papers. case studies was included but will not be seen by search engines.